About Me
I am a native to the San Francisco bay area and have a good 10 years of industry experience, working across many different fields from exhibit design, web design, digital media, traditional graphic design and brand identity. I'm a firm believer that simple is hard, and that design is truly about problem solving and making people's lives better. 
"My creative approach is to ensure consistent, seamless brand communication that reflects one face, one voice, and one personality."
I am wildly creative, strategic, empathetic, experimental and obsessively meticulous. I also appreciate a holistic way of solving design problems in collaborative teams. I seek to learn what works and do more of it; learn what doesn't and change it. I'm a passionate student of real-world design, users, consumers, trends, competitors and culture. Through listening, learning and mining insights, I fight for work that directs my client's brand into amazing places, making a great recipe for a design leader.
As Art Director at Electronics for Imaging, I led the design team, and helped transform the creative culture, community, and quality of work. I provided leadership, vision, and support for the Design team and ensured that our Design practice exceeds the highest industry standards. I championed Design Thinking, Visual Design, and User Experience Design to help guide the vision of our client engagements, and company communications. My goal is to combine my knowledge and experience in these areas, and deliver the best creative medium possible to my clients and their audiences.
I am currently working as a Graphic Design Consultant implementing broad range of revenue-generating design projects, from conception to launch. My experiences have given me an incredible opportunity to work with teams on a wide range of projects. I have been fortunate to work with such forward thinking companies such as Apttus, Dolby Laboratories, Inkling, Luidia, Electronics for Imaging, Omnicell, Terracotta and more.

You can reach me at mark@shoffadesign.com

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