EFI Corporate Brand Guidelines
EFI Product Web Site
EFI Product & Training Brochures
EFI Software Packaging
EFI Corporate Brochure
EFI is a leading software and hardware imaging company based in Silicon Valley. As Art Director at EFI, I worked closely with an outside agency to develop a brand voice, which was then transformed visually into the company brand. Much like the revered Apple messages and visuals, the design approach is rather simple and clean and delivers a little “bite” added in. The following designs below visually communicate that approach.