EFI is a leading software and hardware imaging company based in Silicon Valley. As Art Director at EFI, I worked closely with an outside agency to develop a brand voice, which was then transformed visually into the company brand. Much like the revered Apple messages and visuals, the design approach is rather simple and clean and delivers a little “bite” added in. The following designs below visually communicate that approach.
Art Direction, Branding, Web Design
EFI Corporate Brand Guidelines
The main ingredient of the design is the "energy wave" an array of color that speaks of innovation, speed, color, edgy, powerful, transparent and everywhere.