Brand & Corporate Messaging

EFI, a leading software and hardware imaging company based in Silicon Valley, entrusted me as Art Director to collaborate with an external agency in developing a distinctive brand voice. This voice was then visually translated into the company’s brand identity. Inspired by the iconic simplicity of Apple's branding, our design approach focused on a clean, minimal aesthetic with a bold, memorable touch. The following designs capture this vision, delivering crisp and impactful visual communication.

The main ingredient of the design is the "energy wave" an array of color that speaks of innovation, speed, color, edgy, powerful, transparent and everywhere.

EFI Product Web Site

EFI Product & Training Brochures

EFI Software Packaging

EFI Corporate Brochure

EFI Advertising

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